Online Directory Listings & Reviews
Top 5 Reasons to List your Business in Web Directories:
Online directories like Merchant Circle, Yelp, Super Pages, YP and the big three, Google, Yahoo and Bing, are an important part of Internet marketing. These online business listings help consumers quickly find information and details about a product or service. This search in turn reveals businesses in their area that match the search criteria. These directories are the online yellow pages of the digital age. Many studies show that consumers trust well known directory listings more than any other search results, getting your business listed and making sure the information is correct is the key to your online success.
- The top online directories already have high Google page rankings, if your profile is listed correctly in these directories your business can appear on the first page of Google, this will also increase your website rankings.
- Directory listings will help your website be crawled by the search engines and help promote better visibility.
- Incorrect business information contributes to poor website rankings and customer loss
- Directory listing are the #1 referral source for new business on the web
- Managing and building your directory listing network is one of the most cost-effective ways to generate new business.
How to Generate Business with Online Directories and Review Sites?
- Track your website’s traffic and your competitor’s traffic to determine which directories to enhance and promote this will increase your market share.
- Send visitors to a specific section or page that displays their interests and related to their search. If people from Facebook are coming to your site for a particular service or product do not send them to your home page send them to a page with their interest. This decreases bounce rates and increases conversions.
- Manage and maintain correct and accurate information on your business listing and review sites. If a potential client is looking for a review on your business and your information is wrong or you just do not have a review page you may lose a potential client.
- Always have a contact form and company email on your website, and use an auto response email to thank them immediately for their interest and someone will contact them soon. A quick response provides potential client’s a professional first impression.
Why Online Reviews have become so Important.
Online reviews are playing a significant role with consumers when they look for a business and purchase products. The Internet has made it possible to find this information quickly, and mobile devices like smartphones have made it easier to check your business reputation while on-the-go. Why should you take reviews and ratings on the Internet seriously? Here are a few frequently asked questions backed by some recent online review statistics:
- Do online reviews influence potential customer?
- Does the amount of stars your rating display make a difference?
- How high does recommendation and reviews rate?
- What percentage of consumer consider ratings and online review before purchasing?
- “78% of online Americans aged 18-64 agree that online reviews help them decide whether or not to purchase a product.”
- According to Google business “listings that had at least 3+ star reviews took 41 out of 47 clicks.”
- A Nielsen study found “92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising.”
- 60 percent of consumers consider ratings and reviews important when researching businesses
Your Free Directory Report will Include:
- A comprehensive list of up to 500 web directories that list your business
- A detailed account of all your online business reviews from the top review sites
- A list of all the directories that may have incorrect information
- An interactive link that provides easy click and go to check or correct your listings
- A list of potential directories your competitors may have and you are missing
